AFL Max High Performance Program

It's Time To Level Up!

Immerse yourself in a high-performance AFL-specific learning environment, whilst completing a dual Diploma in sport and business.

The AFL Max High Performance Program provides practical, hands-on industry-specific training, and tailored development & support from the professional team at SEDA Group (SEDA) and AFL Max.

The program focuses on providing students with:

  • The skills and attributes they need to improve their football performance
  • Increase their understanding of the high-performance football environment
  • Open pathways for work or further study

The AFL Max High Performance Program powered by SEDA is specifically designed for accomplished and aspiring male and female footballers.
This exclusive program gives students the opportunity to:

  • Train in an elite environment and access industry leading facilities, training and support;
  • Complete Diploma-level studies in sport and business;
  • Develop industry-relevant skills and launch their career in sport, business or a related field; and
  • Continue their educational journey and receive credit into an undergraduate degree with one of SEDA’s university partners.

Intake & Duration

  • January 2021 intake
  • 33-week duration
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Program Delivery

  • Dual Diploma program delivered and assessed by SEDA comprising the SIS50319 Diploma of Sport, and the BSB50215 Diploma of Business

  • Program includes specialisations in Coaching, in addition to the requirements to satisfy the SISSS00116 High Performance Coach skill set

  • Up to four (4) days of face-to-face training and assessment, inclusive of facilitated online delivery for some subject areas

  • Minimum of 80 hours of practical placement connected to football or the wider industries of business and sport

  • High-performance athlete development sessions aligned with AFL training programs

  • Access to state-of-the-art-facilities to complete practical sessions

Areas of Study

Key programs areas include (but are not limited to):

  • Talent Identification

  • Advanced Coaching

  • Sport Psychology and Technology

  • Elite Conditioning for Football

  • Business Development

  • Player Development

For more program details, please visit

Admission Requirements

To be eligible for the AFL Max High Performance Program applicants must be able to satisfy the following:

  • Successful completion of Year 12 or approved equivalent^

  • Be currently playing or have recently played Australian Rules Football at a high level. For example:

    • SANFL Men’s U/18s, Reserves or Seniors.
    • SANFL Women’s League State Juniors
    • NAB League Girls and Boys
    • National and State AFL Academies (Male and Female)
    • NGA AFL Academies (Male and Female)
    • AFLW
  • Attend an interview and provide evidence in support of their application.

  • Successfully complete a Pre-Training Review, and Language, Literacy and Numeracy (LLN) test issued by SEDA

^Individuals who are unable to meet this requirement due to their individual circumstances will be considered on a case by case basis


To apply you will need to complete and submit an online application form via the SEDA website at the button below.

For more information

  • Join our Information Session - details below
  • Email
  • Call 1300 235 629

SEDA Group RTO No: 22503

Apply Now

Information Session

Learn more about the Program at one of our upcoming information sessions.

You can choose to attend the event in person at AFL Max, or online via the event livestream webinar.

Thursday 15 October, 7pm

At AFL Max, 32 Butler Bvld, Adelaide Aiport


AFL Max provides marketing and promotional services on behalf of SEDA relating to the recruitment of prospective students for this program.