Australia's first AFL skills and family entertainment centre!

The AFL Max Story


The brainchild of James Podsiadly (former Crows and Geelong Player) who had a vision to take the Australian footy experience to the next level, AFL Max has finally arrived.

Together with co-founders Darren Thomas and Eddie Taylor, Pods’ vision was to build a safe and interactive venue where all people feel welcome. And there was no better partner than one of the most inclusive sports in the world, the AFL, to help that vision become a reality.

Today, almost three years in the making, and backed by some of the biggest names in the sport, AFL Max is an indoor 5500m² family entertainment and training facility.

The Centre merges state of the art technology and traditional skills development with fun for all ages.

At AFL Max players and fans of AFL get to test themselves against bespoke kicking, passing, fitness and tackling activations to enhance their skills. Alongside AFL challenges, the centre includes a virtual reality zone, climbing walls and soft play areas.

There is nothing else like it anywhere in Australia! 

Further, it has been designed for whole of the community use where the common bond is a love of Australian rules football. Whether you want to come in with the whole family and watch a game live while the kids play or you want to improve your football skills, AFL Max caters for all.

With a bar, café and stadium style seating surrounding the main playing arena, its fun and exciting and a great way to spend time with your friends and family.

Our Vision


Our ethos is expressed in our purpose and values that underpin our day-to-day work and our long-term goals.  

Purpose

To facilitate enjoyment and development for all people through play and connection.

Mission

To provide a genuine, exciting and immersive indoor AFL themed experience for all individuals, families, clubs, schools and groups where they can have fun while learning and improving their football skills.

Values

At AFL Max, our values are centered around the following four pillars:

Passion

AFL Max is more than a venue, it’s a journey. We are building a community that is passionate and proud about seeing all people grow and have fun.

Extraordinary

We aspire to deliver a high-quality experience for everyone that visits AFL Max. We want all our participants to feel that each session helps them to become better.

Together

AFL Max is not just about the staff or our participants, it’s about the community. It has been built so everyone feels welcome and enjoys coming in and connecting with each other.

Exploration

We believe that there is never only one way to do things, that experimenting with new ideas moves us forward. AFL Max is designed so all people can come in and explore their abilities and not fear failure.

Children participating in Play lu activities
Group of kids practicing kicks
Climbing walls
Kids enjoying the Max Aerial activity

It's game time!
Click here to book your AFL Max Experience.

Schedule your next visit